Since we opened our doors in 2020, The Yellow Cover has been a quiet performance masterclass in brand storytelling, wholesomely building a happiness brand.
​​Today at The Yellow Cover Magazine, we’re thrilled to share our new adventure! We’re integrating biophilic elements into our Happy storytelling to enrich our thought-provoking content and offer exciting opportunities for readers. We can't wait to embark on this transformative journey with you and explore fresh perspectives together!
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Guided by Trebresa Smith's inspiring, soft-spoken articulation and quiet performance masterclass, storytelling, and wholesome leadership skills, brands thrive as she highlights the importance of understanding the "why" behind their missions.
With over 23 years of experience as a high-end haptic strategist for retail, restaurants, and hospitality brands, a skilled writer, and a biophilic interior designer with expertise in nature-led photography shoots, Trebresa brings a unique perspective and thoughtful insight that truly elevate every project.
"Good "biophilic design" beautifully reflects her passion for life, weaving stories that uplift, empower, and motivate readers—it's the spark she cherishes. Trebresa also draws inspiration for her storytelling from her father, a talented self-taught tailor from Stockholm, Sweden, whose creations were like poetry in motion, and from her journey as a professional singer. This blend of experiences fuels her creativity and love for Happy storytelling! The team comprises enthusiastic digital directors, senior advisors, photographers, hair stylists, makeup artists (MUAs), print managers, art directors, narrative voice specialists, entertainment editors, illustration layout designers, and graphic designers.
Brand Storytelling is what we believe in, and it is the social and cultural activity of sharing a unique experience that creates unparalleled celebration and pride of ownership.
​But we don't do it fast; it is a process that requires significant involvement, thorough research, and objective editing that follows scrubbing, layout, and writing customizations. The emotional ideal purpose idea must add value, feel warm, and receive the overall approval of our entire team.
Please email us with any questions. I'm Jay, and I'm part of our leadership team. I would love to meet with you to answer any questions you have about getting your brand story read by thousands of people, both digitally and in our premium print edition.
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